About 20.8 million members
"approximately 20.8 million members and 2,896 clubs"
- Source
- Planet Fitness 10-K FY2025, Item 1
- Applies to
- 31 Dec 2025, US and abroad
Every claim in the episode, with the exact words from its source, the link, when and where it applies, how strong it is and where it comes up in the video.
In the best data we have, most monthly members paid more per visit than a simple pass would have cost. Mostly because they planned for a better version of themselves.
Rows 3–7 · 11:13
Overconfidence, fresh-start optimism, and payments that stop feeling real all push the same way.
Rows 10–13 · 11:26
Who actually shows up, and who doesn't. Planet Fitness publishes no visit numbers at all, and Basic-Fit only gives an average.
Rows 20, 34 · 11:34
That gyms secretly want you gone. Planet Fitness's own filing calls absent members a risk, and Basic-Fit runs a whole department to bring them back.
Rows 2, 22, 33 · 11:34
"approximately 20.8 million members and 2,896 clubs"
"A portion of our member base does not regularly use our clubs and may be more likely to cancel their memberships."
"three health clubs located in New England"; "7,752 members over three years"
"a flat monthly fee of over $70 attend on average 4.3 times per month"
"more than $17 … could pay $10 per visit using a 10-visit pass"
"Eighty percent of the monthly members would have been better off had they paid per visit"
"these users forgo savings of $600 during their membership"
"2.31 full months elapse between the last attendance and contract termination"; "$187"
"17 percent more likely to stay enrolled beyond one year than users committing for a year"; "monthly members pay higher fees for the option to cancel each month"
"Leading explanations for our findings are overconfidence about future self-control or about future efficiency."
"over-predict their actual attendance, by a factor in the ranges of 2.5–5.5"; "0.188 visits per week" post-treatment, not significant after the break
Model 7 increases in visit probability: 33.4%, 14.4%, 11.6%, 47.1%
"Many clubs demand payment in full at the start of a year-long membership" … members "work out a lot in the first month or two"
"exceedingly difficult"; judge's tentative order refusing to dismiss, LA Fitness asking for reconsideration
Rule adopted Oct 2024; vacated 8 Jul 2025 by the Eighth Circuit on procedure; new rulemaking Mar 2026
Applies since July 2022; courts: always visible, no login, clear label
"starting at only $15 per month"; "$24.99 per month for new members"; "standard annual fees of $49"
"66.5% as of December 31, 2025"; "$17.63 to $19.51"
"over 90% of both our corporate-owned club and franchise revenues consisted of recurring revenue streams"
"typically 20,000 square feet"; no visit figures in the filing (a search of the 10-K for "attendance" returns 0 results, 29 Oct 2026)
"the 2024 industry average of $69 per month"
"we experience attrition and must continually engage existing members"
61,293 members, 54 interventions, four weeks; 45% raised visits 9–27%; best: microrewards for returning after a missed workout; 8% significant after four weeks; judges failed to predict
"marked attendance increases after the intervention … entirely driven by people who did not previously attend the gym on a regular basis"
"an entry level price membership called Comfort at €24.99 per four weeks"; "a Premium membership for €29.99 per four weeks"; "an Ultimate membership for €34.99 per four weeks"
"This means that 13 debits will be executed per year." (art. 5(e))
"a minimum commitment period of one year" (3(b)(1)); "no later than 4 weeks before its expiry"; "automatically renewed after one year for an indefinite period"; "subject to notice of at least one 4-Week Period" (art. 10)
"through My Basic-Fit, at the Self-Service Terminal in our Clubs, on our website, in the App" (art. 10(d))
€24.99 ÷ 4 = €6.25; about once a week matches the 4.3 visits a month in row 4
"increased by 564 thousand to 4.82 million" (owned Basic-Fit clubs); "growing from 2,701 memberships in 2024 to 2,902 memberships in 2025"
"average revenue per member per month increased from €24.24 in 2024 to €24.91"
"The average length of stay of a member was 24 months in 2025, compared with 23 months in 2024."
"Our retention department aims to keep members at Basic-Fit for as long as possible"; "get members to visit a club on a regular basis"; "we offer them the possibility to reverse their cancellation"; "we offer selected active members - who cancel their membership - a limited promotional period"
"Visits per member per week 1.2 1.0"; "We want to motivate our members to visit our clubs at least once a week"; "'visiting frequency' is calculated for Basic-Fit's own clubs, excluding Clever Fit's owned and franchised clubs" (Sustainability statement, Our members).
Corrected before publication See the corrections log.
"the largest fitness operator and franchisor in Europe" (press release); on screen: "Basic-Fit is Europe’s largest and fastest-growing fitness chain and franchisor" (Annual Report 2025, Company profile)
29 Oct 2026 · before publication · row 34The first script said Basic-Fit publishes no attendance figure. It does: 1.2 visits per member per week in 2025 (1.0 in 2024), for its own clubs without Clever Fit, in the sustainability statement of its 2025 annual report. Our first search had covered only the financial sections. The lines at 8:54, 9:50 and 11:34 were re-recorded with the corrected wording.
After publicationNone yet. Corrections will be dated here and pinned under the video.
None on file. If Planet Fitness, Basic-Fit or LA Fitness responds, the response goes here in full, with its date.